Practical guides to privacy-first web analytics, tracking setup and open source tools.
Data you cannot trust is worse than no data at all. Bad data gives you confidence in the wrong decisions — you spend money on campaigns that do not work,…
March 31, 2026
Every visitor to your website is on a journey. Some are just discovering you exist. Others are comparing options. A few are ready to buy right now. The website tracking…
March 27, 2026
You ran three marketing campaigns last month. Two people bought your product. Which campaign gets the credit? This is the central question of revenue attribution — and getting it wrong…
March 24, 2026
You have probably heard that you need a tag manager to track conversions properly. That is not true. Most privacy-first analytics tools let you set up conversion goals directly —…
March 20, 2026
Nearly seven out of ten online shopping carts are abandoned before checkout. Your visitors found your product, added it to their cart, and then… left. That’s not a failure of…
March 17, 2026
Here’s something most website owners don’t realise: having a website without analytics is like running a shop with the lights off. You can’t see who walks in, what they look…
March 13, 2026
Every time someone visits your website, they leave traces. Pages viewed. Buttons clicked. Items added to a cart. This is first-party data — information you collect directly from your own…
March 9, 2026
You’ve decided to take web analytics seriously. You’ve picked a privacy-first tool. But now comes a question that trips up almost everyone: should you host the analytics software yourself, or…
March 5, 2026
You’ve installed an analytics tool. You log in, and there are seventeen charts, forty-three metrics, and a sidebar with twelve different reports. Where do you even start? The answer: you…
March 1, 2026
In 2025, European data protection authorities issued over EUR 2.1 billion in GDPR fines. Many of those fines targeted websites that tracked visitors without proper consent or safeguards. Yet the…
February 26, 2026
Your carefully installed analytics script just got blocked by an ad blocker. Or a privacy-conscious browser silently dropped your tracking cookie. If you’ve noticed a growing gap between what your…
February 22, 2026
You launched a campaign, shared the link on three different channels, and traffic went up. But which channel actually drove those visitors? Without UTM parameters, your analytics tool just shows…
February 19, 2026
“Do I actually need one of those cookie consent popups?” It’s one of the most common questions I get from business owners — and the answer isn’t as straightforward as…
February 15, 2026
Cookie consent banners are everywhere — and most people hate them. But what if you could track your website’s performance without cookies at all? That’s exactly what cookie-free analytics offers.…
February 11, 2026
Someone just visited your website. They didn’t type your URL directly and they didn’t find you through a search engine. So where did they come from? That’s exactly what referral…
February 8, 2026