Practical guides to privacy-first web analytics, tracking setup and open source tools.
When a tool calls itself “open source,” most people nod along without asking what they actually get out of it. Lower price? Sometimes. But the real prize is quieter and…
June 5, 2026
Almost every website has a privacy policy, and almost nobody reads it. That’s partly because most of them are copy-pasted legal sludge written to protect the business, not to inform…
May 13, 2026
“Don’t worry, it’s all anonymous.” You’ve probably said it about your analytics, or heard a vendor say it about theirs. The trouble is that “anonymous” has a very specific technical…
April 22, 2026
Most businesses set up analytics and never think about the other end of the lifecycle: how long all that visitor data sticks around. It quietly piles up for years —…
April 7, 2026
Data you cannot trust is worse than no data at all. Bad data gives you confidence in the wrong decisions — you spend money on campaigns that do not work,…
March 31, 2026
Every visitor to your website is on a journey. Some are just discovering you exist. Others are comparing options. A few are ready to buy right now. The website tracking…
March 27, 2026
You ran three marketing campaigns last month. Two people bought your product. Which campaign gets the credit? This is the central question of revenue attribution — and getting it wrong…
March 24, 2026
You have probably heard that you need a tag manager to track conversions properly. That is not true. Most privacy-first analytics tools let you set up conversion goals directly —…
March 20, 2026
Nearly seven out of ten online shopping carts are abandoned before checkout. Your visitors found your product, added it to their cart, and then… left. That’s not a failure of…
March 17, 2026
Here’s something most website owners don’t realise: having a website without analytics is like running a shop with the lights off. You can’t see who walks in, what they look…
March 13, 2026
Every time someone visits your website, they leave traces. Pages viewed. Buttons clicked. Items added to a cart. This is first-party data — information you collect directly from your own…
March 9, 2026
You’ve decided to take web analytics seriously. You’ve picked a privacy-first tool. But now comes a question that trips up almost everyone: should you host the analytics software yourself, or…
March 5, 2026
You’ve installed an analytics tool. You log in, and there are seventeen charts, forty-three metrics, and a sidebar with twelve different reports. Where do you even start? The answer: you…
March 1, 2026
In 2025, European data protection authorities issued over EUR 2.1 billion in GDPR fines. Many of those fines targeted websites that tracked visitors without proper consent or safeguards. Yet the…
February 26, 2026
Your carefully installed analytics script just got blocked by an ad blocker. Or a privacy-conscious browser silently dropped your tracking cookie. If you’ve noticed a growing gap between what your…
February 22, 2026