Writing an Analytics Privacy Page Your Visitors Will Actually Read
Almost every website has a privacy policy, and almost nobody reads it. That’s partly because most of them are copy-pasted legal sludge written to protect the business, not to inform…
GDPR, cookie-free tracking, privacy regulations
Almost every website has a privacy policy, and almost nobody reads it. That’s partly because most of them are copy-pasted legal sludge written to protect the business, not to inform…
“Don’t worry, it’s all anonymous.” You’ve probably said it about your analytics, or heard a vendor say it about theirs. The trouble is that “anonymous” has a very specific technical…
Every time someone visits your website, they leave traces. Pages viewed. Buttons clicked. Items added to a cart. This is first-party data — information you collect directly from your own…
In 2025, European data protection authorities issued over EUR 2.1 billion in GDPR fines. Many of those fines targeted websites that tracked visitors without proper consent or safeguards. Yet the…
“Do I actually need one of those cookie consent popups?” It’s one of the most common questions I get from business owners — and the answer isn’t as straightforward as…
Cookie consent banners are everywhere — and most people hate them. But what if you could track your website’s performance without cookies at all? That’s exactly what cookie-free analytics offers.…