Core metrics, concepts, and basics for beginners
Someone just visited your website. They didn’t type your URL directly and they didn’t find you through a search engine. So where did they come from? That’s exactly what referral…
February 8, 2026
You’ve probably glanced at a dashboard and seen the word “pageviews” more times than you can count. But what does that number actually mean — and should you still care…
February 4, 2026
Understanding where your website visitors come from is fundamental to growing your online presence. Traffic sources tell you whether people found you through Google, clicked a link on social media,…
February 2, 2026
“You had 10,000 unique visitors last month.” Sounds straightforward. But what does that number actually mean? And how accurate is it? Understanding unique visitors is essential for measuring your website’s…
January 29, 2026
Every analytics report you’ve ever seen relies on sessions. Session count. Pages per session. Average session duration. Bounce rate (sessions with only one pageview). But what exactly is a session?…
January 20, 2026
For years, bounce rate was the go-to metric for measuring whether your content was working. High bounce rate? Bad. Low bounce rate? Good. Simple. Except it was never that simple.…
January 13, 2026