Practical guides to privacy-first web analytics, tracking setup and open source tools.
You launched a campaign, shared the link on three different channels, and traffic went up. But which channel actually drove those visitors? Without UTM parameters, your analytics tool just shows…
February 19, 2026
“Do I actually need one of those cookie consent popups?” It’s one of the most common questions I get from business owners — and the answer isn’t as straightforward as…
February 15, 2026
Cookie consent banners are everywhere — and most people hate them. But what if you could track your website’s performance without cookies at all? That’s exactly what cookie-free analytics offers.…
February 11, 2026
Someone just visited your website. They didn’t type your URL directly and they didn’t find you through a search engine. So where did they come from? That’s exactly what referral…
February 8, 2026
You’ve probably glanced at a dashboard and seen the word “pageviews” more times than you can count. But what does that number actually mean — and should you still care…
February 4, 2026
Understanding where your website visitors come from is fundamental to growing your online presence. Traffic sources tell you whether people found you through Google, clicked a link on social media,…
February 2, 2026
“You had 10,000 unique visitors last month.” Sounds straightforward. But what does that number actually mean? And how accurate is it? Understanding unique visitors is essential for measuring your website’s…
January 29, 2026
Every analytics report you’ve ever seen relies on sessions. Session count. Pages per session. Average session duration. Bounce rate (sessions with only one pageview). But what exactly is a session?…
January 20, 2026
For years, bounce rate was the go-to metric for measuring whether your content was working. High bounce rate? Bad. Low bounce rate? Good. Simple. Except it was never that simple.…
January 13, 2026
You’re running ads, posting on social media, sending emails — but which of these actually leads to sales? Most business owners have a vague sense that “everything matters,” but when…
January 5, 2026
Most teams still obsess over clicks, impressions, and pageviews. Dashboards look busy, charts look “good”, but at the end of the month the only real question is: did these visits…
November 27, 2025