Implementation guides and technical setup
Data you cannot trust is worse than no data at all. Bad data gives you confidence in the wrong decisions — you spend money on campaigns that do not work,…
March 31, 2026
You have probably heard that you need a tag manager to track conversions properly. That is not true. Most privacy-first analytics tools let you set up conversion goals directly —…
March 20, 2026
Here’s something most website owners don’t realise: having a website without analytics is like running a shop with the lights off. You can’t see who walks in, what they look…
March 13, 2026
You’ve decided to take web analytics seriously. You’ve picked a privacy-first tool. But now comes a question that trips up almost everyone: should you host the analytics software yourself, or…
March 5, 2026
You’ve installed an analytics tool. You log in, and there are seventeen charts, forty-three metrics, and a sidebar with twelve different reports. Where do you even start? The answer: you…
March 1, 2026
Your carefully installed analytics script just got blocked by an ad blocker. Or a privacy-conscious browser silently dropped your tracking cookie. If you’ve noticed a growing gap between what your…
February 22, 2026
You launched a campaign, shared the link on three different channels, and traffic went up. But which channel actually drove those visitors? Without UTM parameters, your analytics tool just shows…
February 19, 2026