Practical guides to web analytics that put your visitors first. Learn to track what matters without compromising anyone's data.
Data you cannot trust is worse than no data at all. Bad data gives you confidence in the wrong decisions — you spend money on campaigns that do not work,…
March 31, 2026
Fresh insights on privacy-first analytics and tracking
Every visitor to your website is on a journey. Some are just discovering you exist. Others are comparing options. A few are ready to buy right now. The website tracking…
March 27, 2026
You ran three marketing campaigns last month. Two people bought your product. Which campaign gets the credit? This is the central question of revenue attribution — and getting it wrong…
March 24, 2026
You have probably heard that you need a tag manager to track conversions properly. That is not true. Most privacy-first analytics tools let you set up conversion goals directly —…
March 20, 2026
Nearly seven out of ten online shopping carts are abandoned before checkout. Your visitors found your product, added it to their cart, and then… left. That’s not a failure of…
March 17, 2026
Here’s something most website owners don’t realise: having a website without analytics is like running a shop with the lights off. You can’t see who walks in, what they look…
March 13, 2026
Every time someone visits your website, they leave traces. Pages viewed. Buttons clicked. Items added to a cart. This is first-party data — information you collect directly from your own…
March 9, 2026
Find the guides most relevant to your needs
Core analytics metrics and concepts explained simply.
Real-world implementation stories and results.
Conversion funnels, revenue tracking and attribution.
GDPR compliance and cookie-free tracking strategies.
Reviews and comparisons of open source analytics.
Step-by-step guides for implementing tracking.