“You had 10,000 unique visitors last month.” Sounds straightforward. But what does that number actually mean? And how accurate is it? Understanding unique visitors is essential for measuring your website’s real reach. Unlike pageviews (which count every page load) or sessions (which count every visit), unique visitors attempt to count actual people—the humans behind the…
Every analytics report you’ve ever seen relies on sessions. Session count. Pages per session. Average session duration. Bounce rate (sessions with only one pageview). But what exactly is a session? How does your analytics tool decide when one session ends and another begins? Understanding sessions isn’t just academic. Miscounting sessions skews every metric that depends…
For years, bounce rate was the go-to metric for measuring whether your content was working. High bounce rate? Bad. Low bounce rate? Good. Simple. Except it was never that simple. And now, with the shift to event-based analytics, bounce rate is officially outdated. Google replaced it with “engagement rate” in GA4. Privacy-first tools like Plausible…