OpenTracking — a blog about web analytics & tracking
Clear explanations, real-world examples and step-by-step guides on tracking setup for websites of any kind: blogs, online stores, landing pages, B2B and SaaS.
Main topics on OpenTracking
Web Analytics Basics
Core concepts of web analytics: which metrics matter, how to understand user behaviour, and where to start if tracking is not set up yet.
Tracking Setup & Tag Management
Hands-on guides on tracking implementation: events, goals, dataLayer, triggers and debugging in tag managers and other tools.
E-commerce & Conversion Tracking
How to measure funnels and sales, track cart and checkout behaviour, find bottlenecks and improve conversion rates.
Clean Data & Privacy
How to remove noise from your analytics, filter junk traffic and respect privacy while still getting useful data.
Real-world Case Studies
Deep-dives into real projects: how changes in tracking and analytics helped businesses see the truth and adjust their strategy.
No pointless theory
Minimal jargon, maximum real-world examples and screenshots.
Action-oriented content
Every article ends with clear next steps: what to configure, what to check and where to look in your reports.
For all kinds of websites
Guides and examples for blogs, online stores, landing pages, SaaS, B2B and niche projects.
Meet the author
My name is Sebastian Anderson, I’m a web analytics specialist from Australia. For more than 10 years I’ve been helping website owners and online businesses set up tracking so that every number actually means something.
