Bounce Rate vs Engagement Rate: Why Bounce Rate Is Broken (And What to Track Instead)
For years, bounce rate was the go-to metric for measuring whether your content was working. High bounce rate? Bad. Low bounce rate? Good. Simple. Except it was never that simple. And now, with the shift to event-based analytics, bounce rate is officially outdated. Google replaced it with “engagement rate” in GA4. Privacy-first tools like Plausible…